Phased Marketing Script
Phase One: Private Exclusive
“With a Private Exclusive, I can market your home to a large network of top agents without the risk of public price drops or accumulating days on market. This phase allows us to test price, gain critical pricing insights, and generate early demand. The pre-market exclusivity creates urgency among serious buyers—all while keeping us in full control to adjust strategy as needed. Sometimes you find a buyer that will pay a premium for certainty. This phase can create an auction environment for your listing."
Phase Two: Coming Soon
“Next, we broaden your reach with a second “pre-market” phase, reaching millions of potential buyers through top consumer search portals. In this phase, the home is publicly showcased to all agents and consumers on the internet, without negative insights like days on market and price drop history that exist on the MLS and other websites. Your listing will also be prioritized at the top of the search results on major platforms for maximum exposure.”
Phase Three: Active on MLS & Portal Sites
“Equipped with feedback from agents and buyers, we strategically launch your home to the public market. By this stage, we’ll have refined pricing, addressed any concerns, and optimized the presentation of your property. This ensures we enter the market with maximum demand and confidence to achieve the best outcome for you. This phased marketing approach is far more effective than a single public launch because, in the same way movies launch multiple trailers to build excitement and demand, the phased marketing strategy allows us to launch your listing multiple times, to build excitement and demand.”