What to say at the listing appointment.
Say this in about a minute, then open the digital brochure and walk your seller through every piece.
“When you list with me, your home gets a comprehensive marketing campaign built to do three things:
Make a great first impression. A professional photographer shoots your home, and the edited photos come back within a day. They power a dedicated property website and a photo slideshow, so your home looks its best from day one.
Reach more buyers. Your home shows up where buyers are looking: Google and YouTube ads, social media, printed brochures and Just Listed mailers to your neighbors. Every inquiry comes straight to me, never to someone else.
Keep you informed. I lead your campaign with a full team of listing marketing experts behind me, and I keep you informed with a detailed report of everything working for your home.
I set the strategy and the details are handled, so I can focus on finding the right buyer. Here’s exactly what your home will get.”
Call it your campaign
Sellers hear “comprehensive marketing campaign.” No program names needed.
Every inquiry is yours
Always tell sellers that every inquiry comes straight back to you.
Leave it behind
Leave the brochure with your seller so they remember your plan.